Erica Allison of Allison Development Group discusses the value of blog comments, traffic, leads and referrals and how those either translate into new business or they don’t. Often times, the business blogger experience the thrill of the comment surge and translates that to success. Depending on the goals for your blog, it could be. However, depending on the goals for your business, it might not. Learn to weed through the metrics to better understand how your results measure up to your goals.
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