Why Do I Need a Blog for My Small Business?
If you run a small business, you’re probably pretty busy. You may even feel like you’re about to go completely insane buried under all the things you’ve got to do each day. Well, I’ve got bad news — You need to add blogging to your busy schedule.
Every small business needs to have its own blog. A blog increases your exposure and boosts your brand, and it’s one of the simplest but most effective things you can do to get traffic to your website. Here are all the things a blog can do for your small business.
Your blog offers a way for you to communicate directly with your customers in real time. It’s like your own interactive news program. Unlike your website or offline marketing materials, it’s a two-way dialog where they can comment on your posts.
You can use your blog to get a discussion going and give your customers another way to interact personally with your business.
Reach a Wider Audience
Unlike your ad copy, the purpose of your blog is to provide helpful information related to your business that people can use. They’ll find your blog in their search to solve their problems or get their questions answered.
Your blog will be picked up by the search engines, and this allows you to reach a much wider audience. Some of these folks will click from your blog to your site and turn right into customers.
Blogging consistently keeps fresh content on your website and this is one of the things search engines love. When you get into a routine of posting, for example, a blog a week, this tells the search engines that your site is active and worth sending traffic to. When you get more traffic, you’ll show up higher in the search engine results pages.
Branding Your Business
Your blog is yet another weapon in your branding arsenal. It allows you to maintain control over your business’s image, and this is really important online where reputation is everything. You can use it to build trust and authority, and show the world your personality.
If reading that you need to start a blog for your small business makes you sigh ‘yet another thing to do,’ don’t worry. Blogging is extremely easy and it takes little time out of your busy schedule. You can set up and maintain a blog without hiring a web designer.
Programs like WordPress are user-friendly and free. You just have to write your blog post and click a button, and it’s published for the entire world to see.
If you’re still uneasy about starting a blog, take it slowly in small steps. Start by creating your blog on WordPress, Blogger or another free platform. Work on it for a few minutes each day until you’re ready to write your first post.
You don’t have to blog daily, but decide on a schedule that you can keep consistently. You’ll discover for yourself how the little time and effort you spend blogging brings massive results.
Here’s your Tweet (be sure to include the link to your content or article!):
People like to put a face to a business. Here are a few reasons a blog can boost your small business.
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