Week 2: Elevator Speech. For this weeks assignment is to write out your business or your own elevator speech. Week 2 from the book “52 Ideas to Inspire your Business Blog” where we ask you a weekly question to spark your blogging creativity.
Week 2: Elevator Speech
Today I want you to write out your business’s or your own elevator speech. Describe it in on paragraph or about 30 seconds or less.
Your elevator speech is that short 15-30 second story about you or your business. You should be able to cover all the essentials in the time it takes to ride an elevator to the top floor. There should be an introduction, then several key points and then a close.
Parts of an elevator speech
2. Body, 3 points
3. Conclusion, wrap up
4. Close or call to action
Think about the services or features that you deliver and the benefits to your clients of working with you. Give a conclusion and then a close. If appropriate you could add in a call to action, but don’t get too overbearing. Remember, benefits are those things you offer that your client doesn’t have but needs.
I sometimes also describe your elevator speech as what you say to someone you bump into on the street or at a conference. You haven’t seen them for a long time and you are both hurrying in the opposite direction but you want to let them know what you do.
You want to make sure you get out the who, what, where, why and how of your business.
Practice this speech until it rolls off your tongue. The elevator speech is also used in the about or summary boxes on services like Linkedin, on your Facebook fan page or on your blog.
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Bruce Jones is a Massachusetts based business graphic designer, software developer, musician and independent video producer. Bruce has been blogging for over 8 years.
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