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In most business-to-business contexts, it’d be a mistake to set your sights on generating general mass appeal. If you make equipment, sell logistics systems, or even provide accounting services to businesses, then you definitely have target customers, whether they belong to a specific geographic market, a group of industries, or a size category.
As a marketing agency, we’re in the same boat. We have a distinct focus on constructing target personas to define our marketing content, and we bring that targeted research mindset to every company we work with.
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