A blog allows you to inform your website visitors about your brand, products, industry or life as a business owner. It is a marketing tool and people are creating impressions of your business when they read your blog posts. Visitors are making decisions about whether they would buy a product from your shop for example.
A blog is a publicly written text, keep that in mind whenever you publish your blog. Keep your blog focussed and let the blog post have a certain goal, for example a call to action button to buy the latest products.
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