I will list the 7 reasons why any small business should have an active blogging program!
1. Your traffic will increase because of an active blog!
More and more people are going online from their desktop or cell phone
to seek out the place they want to eat or make a particular purchase.
An active blog with high value relevant content will attract more traffic.
2. You will see increased leads from your blogging activity.
Increasing the traffic to your blog gives the prospective customer an opportunity
to get to know you and consider your offering as they approach their buying decision.blog A
All this should mean increased leads or prospects for your offering.
3. Trust will build between you and your prospect through blogging.
The trust element can gained through high value content marketing and if a video is included, it will greatly multiply.
4. You can share your particular business prowess through articles and videos on your blog.
5. The content you publish on your blog can easily be published on social media.
The example I use here is that of a restaurant chef producing a dinner special which he prepares early in the day to validate the process. The chef can take a picture on their cell phone and in less than 10 minutes post it to the blog. Links with your logo could be quickly placed on Facebook, Twitter and even You Tube getting the news out into the market in very short order.
6. You can build a relationship with your prospect through blogging.
Your prospect will probably visit your blog several times before buying and in that process they would get to know you through your content and seeing your video.
7. Purchases by your customers will be influenced by your blogging.
The visitor to your blog will undoubtedly be impressed with the value of the content you post because of your expertise in your particular market which will help to influence their buying decision. If you are one to research products on the web before you purchase, I am sure you can relate to this.
Are you someone who could gain some marketshare by applying some of the above tactics? If so, we would love to speak with you and address any questions you might have.
We have a blogging system set up and ready to go which would require minimal learning should the individual want to maintain it themselves. We can also work out a package where all that can be outsourced. My contact information is at the bottom of the post if you need more information.
Show Comments (0)