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Event Planning: 6 Ways to Find Clients for Your Event Planning Business

Event Planning: 6 Ways to Find Clients for Your Event Planning Business



Though it may be hard to believe, the event industry is flush with business these days. With the economy slowly growing, our clients have the extra cash to host events to market their brands, entertain their clients, and educate their employees. Knowing where to find business is vital.

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Knowing where to find the business is half the battle. In this video, we’re going to uncover 6 Ways to Find Clients for Your Event Planning Business.

1. Referrals
Whether you are a new event pro or a legendary producer, you know someone that you’ve crossed paths with that can introduce you to your next clients. All you have to do is ask.

For newbies, it may be family or friends, but once you’ve established yourself, you should be asking your clients, vendors, and industry friends to make an introduction to a potential client and offering the same in return.

2. Job Boards
There are always postings on sites like Indeed or your local nonprofit job board looking for Event Coordinators or Planners. When you look at your local non-profit charity or a county festival, then you may have the talents that are gonna fit their needs.

3. Online Freelancing Platforms
There are tons of websites dedicated to single project, freelancing work that your business may be able to tap into, for a small commission paid on the fee achieved.

4. Go Where Your Clients Are
Every event planner should have an idea of who their ideal client is and where they are going to be. What conferences are they attending, what meetups, and social gatherings? Get in front of them. Volunteer as a part of THEIR industry associations and see if there is any way you can help produce events on their behalf, so that you’re constantly in front of that audience.

5. Be A Member of the CVB
Conventions and Visitor Bureaus are constantly getting RFPs from clients looking for anything from venues, hotels, to catering, transportation, staffing, and, yes, event planning services. You never know when one of them is going to turn into your next client.

6. They Come To You
Isn’t this the dream? When you are so well regarded and respected in your industry that your clients are busting down the door to get to work with you.

If that is the road that you want to go down, then you should plan on becoming an expert in a niche, finding a specific segment of the market that you know best and you know how to work with. Once you get to that level of expertise, your clients are going to be coming to you because they know you’re the best.

By using these tips, aim to pick up 2-3 new clients over the course of the next 2 months. This may be pretty daunting, but if you start slow and are constantly giving back, giving to other people that are helping you out, I am sure that are going to turn this year into your best year yet.

How are you finding your clients? Leave a comment below.

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