Who are you targeting with your recent content marketing and video blogs?
It’s probably the investor class.
That wasn’t the case back in 2012, when Fourandhalf first opened its doors. In the olden’ days of a rebounding economy, our clients were trying to reach accidental landlords. They blogged about pet policies and rent collection.
The Economy and Your Business
Today, the economy is stronger. Blogs are talking about increasing ROI and choosing the best neighborhoods to invest in.
In this week’s Fourandhalf blog, we talk about how the economy often dictates the type of marketing you do, as well as the types of real estate services that thrive in a bear or bull market.
Don’t Let the Swinging Door Hit You On Your Way In…
We’d like to introduce you to the swinging door effect: the opportunity for property managers to sell when the market is hot and focus on management when it’s not.
Make sure you read that last part again. Out loud, if you could. Not just because it’s important, but also because it rhymes and we’re pretty proud of our poetic genius.
Unless you’re an economist as well as a property manager, you probably have something to learn in our latest blog. So, check it out right here, and start thinking about how you can be prepared for good times and bad.
Here’s a link to the full blog:
Link to our services:
Give us a call (we’ll answer!) 510-889-9921
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